Ahmedabad | July 7, 2025
Rhetan TMT Limited (BSE: 543590), one of India’s emerging names in the steel and TMT bar manufacturing sector, has announced a major brand and business transformation strategy that signals its intent to play a leadership role in the booming infrastructure space. In a significant move, the company has signed Mr. Manoj Tiwari, a legendary Indian playback singer and beloved public figure, as its official Brand Ambassador.
The endorsement comes at a pivotal time when the Indian infrastructure sector is witnessing an unprecedented boom under the Central Government’s ambitious capital expenditure drive. Rhetan TMT is aiming to align itself strongly with this national growth narrative by expanding its manufacturing footprint, strengthening its distribution channels, and leveraging its brand association to reach new markets.
Manoj Tiwari Joins Hands with Rhetan TMTT
The onboarding of Mr. Manoj Tiwari is not just a celebrity endorsement — it’s a strategic move to connect emotionally with millions of Indians. Known for his soulful voice and timeless performances, Mr. Tiwari enjoys pan-India appeal across all age groups and regions. His deep emotional connect with the audience makes him a powerful symbol of trust, quality, and cultural pride — all values that Rhetan TMT aspires to embody.
Rhetan’s management believes that Mr. Tiwari’s popularity, credibility, and mass appeal will help the company create a strong brand recall among contractors, builders, dealers, and retail consumers — a vital step as the company scales its national presence.
Nationwide Distribution Expansion Underway
In tandem with the brand transformation, Rhetan TMT is actively expanding its distribution network across the country. From Gujarat to Maharashtra, and from Uttar Pradesh to Madhya Pradesh, the company is onboarding new dealers and distributors to ensure that its ISI-certified TMT bars are available across every major infrastructure corridor.
This move will help the company reduce delivery times, increase market penetration, and build long-term partnerships with construction companies and real estate developers.
Manufacturing Growth: Organic + Inorganic Strategies
Rhetan TMT currently operates a state-of-the-art manufacturing plant in Kadi, Mehsana (Gujarat), with a capacity of 30,000 Metric Tons Per Annum (MTPA). However, the company’s vision for the future is far more ambitious:
- Organic Expansion: Ramping up the capacity of its existing plant through modernization and automation. This will ensure improved output, quality, and cost efficiency.
- Inorganic Expansion: Rhetan is exploring strategic acquisitions, joint ventures, and technology partnerships to set up or acquire additional plants in high-demand regions. This approach will allow the company to scale rapidly while staying agile in operations.
The company’s management has also indicated that new investments will focus on environmentally sustainable production processes, aligning with India’s long-term climate commitments.
Government’s Infrastructure Push – A Golden Era for Steel Sector
India’s infrastructure development is currently at an all-time high, with the government allocating a record ₹11.11 lakh crore toward capital expenditure in Union Budget 2025. Major investments are being made in roads, railways, metro projects, affordable housing, smart cities, and industrial corridors — all of which are high steel-consuming sectors.
Experts estimate that India’s construction-grade steel demand will grow at 12–15% CAGR over the next 5 years. This presents a massive opportunity for companies like Rhetan TMT that are expanding at the right time with a clear strategy.
“With the government’s focus on nation-building and infrastructure, we believe the next 5 years belong to companies in the steel and construction ecosystem. Rhetan is ready to lead from the front,” said a senior company official.
Strong Fundamentals, Rising Investor Confidence
Rhetan TMT Limited was listed on the Bombay Stock Exchange (BSE) on September 5, 2022, under the segment (BSE Code: 543590). Since listing, the company has seen growing investor interest due to its:
- Expansion-driven vision
- Transparent governance
- Certified product quality (ISI 1786:2008)
- Focus on profitability and scalability
While the broader sector has shown signs of consolidation, Rhetan’s strategic initiatives have made it a standout performer with a strong potential for rerating in the near future.
A National Player in the Making
From being a regional steel manufacturer to now transforming into a national steel brand, Rhetan TMT’s journey is a story of vision, execution, and timing. With a charismatic brand ambassador, a robust expansion plan, and a favorable policy environment, the company is all set to capture a larger share of the Indian steel market.
About Rhetan TMT Limited
Rhetan TMT Limited is engaged in the manufacturing of TMT bars and round bars used extensively in infrastructure and real estate construction. The company has its registered office in Ahmedabad, Gujarat and operates an advanced production facility in Mehsana district. Its products are ISI certified and cater to both institutional and retail demand across India.
Final Word
In an era when India is building its roads, bridges, metros, and homes at record pace, steel companies are the backbone of national progress. Rhetan TMT Limited’s proactive branding, strategic expansion, and operational excellence place it on a high-growth trajectory.
As the infrastructure wave accelerates, Rhetan TMT is poised to rise with it — stronger, smarter, and more visible than ever before.
